Qualitative data - Data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc., of a thing or phenomenon.
Quantitative data - The term quantitative data is used to describe a type of information that can be counted or expressed numerically.
Demographic data - A particular sector of a population.
Psychographic data - Psychographics is the study of personality, values, attitudes, interests, and lifestyles.
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